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NIKE AIR MAX 720 RETAIL


Agency: Space Between 
Client: Nike APAC + Hype DC
Creative Director: Tegan Wotton
Art Director / Designer: Meaghan Barone
Project Manager: Shari Knott
Build: Boom Studios

Space Between were approached to elevate windows for the Nike Air Max 720 campaign in selected Nike & Hype DC stores. Physical floating iridescent Air Max bubbles housed the innovative 720 sneaker, the first of its kind to feature a full sole air bubble. A custom Y2K panel inspired by the sneaker further amplified the Throwback Future theme.