Nike Air Max Day for JD Sports
Agency: Space Between
Creative Director: Tegan Wotton
Art Director / Designer: Meaghan Barone
Project Manager: Shari Knott
Web Development: Tundra
Collaborating Artists
Serwah Attafuah
Byron Spencer
Outwst
Omid Vojdani
JD Sports celebrated Air Max Day by creating the future of air: a digitally driven innovation hub for the month of Air Max. A carefully curated program of innovative conversations, design insights, and creativity.
A world of inclusion and action. A space for bold ideas and fresh perspectives. A place where imagination and creativity reign supreme.
The JD x Nike Air Max Day Hub.
Build your own Air Max Campaign with JD Sports via The Nike Air Max Day Hub.
We commissioned three Australian artists / collectives to create an expansive & unique Nike asset library.
Using the artist library, plus uploading their own images, Gen Air flexed their unparalleled creativity and created unique campaigns.
The best Create Air campaign copped a custom Nike AirRenovation worth $10,000.
Within 1 week, over 400 entries were created for the world to see.
Beyond “Create Air”, the Air Max Day hub hosted some of the most inspiring streetwear culture insights & creativity.
How To Wear Air:
Ft. on body style image library by our 3 Gen-Air artists.
Ft. on body style image library by our 3 Gen-Air artists.
Air Battle:
Instagram poll battle between two sneakerheads, debating the best shapes and colourways.
Instagram poll battle between two sneakerheads, debating the best shapes and colourways.
Gen Air Insights:
Deep dive into the 3 artists creative process, how they got to where they are and where they want to be.
Deep dive into the 3 artists creative process, how they got to where they are and where they want to be.