NIKE AIR MAX NEWSSTAND FOR JD SPORTS
Agency: Space Between
Creative Director: Tegan Wotton
Art Director / Designer: Meaghan Barone
Project Manager: Shari Knott
Photography + Video: Sam Wong
Build: Boom Studios
The Air Max 2090 sneaker was lauded as the Air Max of the future, a shoe that becomes more refined and simplified over time, yet still iconic and collectable. So we conceptualised what the future of a newsstand would look like to house the sneaker. The iconic identifiers of what makes street newsstands unique is that they date but they never date. We built the stand to show the very thing that makes a stand recognisable — the derelict-ness of it, plus 70 years of desolate.
