NIKE FIND YOUR PEGASUS: DISCOVER YOUR PERSONALITY WITH 40 YEARS OF AN ICONIC SHOE.



What type of runner are you?
Nike Pegasus 40



Agency: Ultra Brand Studio
Creative Director: Matt Bennett
Art Director / Designers: Mal Sobczak, Meaghan Barone
Creative Producer: Jen McColl
Production: Compulsory View
Director: Harry Deadman
BTS Footage: Meaghan Barone



To celebrate 40 years of the Pegasus Nike running in EMEA we needed to extend the global The World Runs in Pegasus concept with a locally focused experience and campaign. One that would work for runners and 'non-runners' alike across the various markets.

We came up with Pegsonality, a digitally driven concept that encouraged audiences to identify their running personas through a bespoke TikTok experience and campaign. We used characters to showcase our carefully crafted run types to appeal to every person. Introducing the Pavement Pounding Pro, Inner Peace Pacer and others - these characters became friendly run mascots anyone could relate to. To ultimately ask the question: What’s your personality?

Mixing a retro feel and a female focused POV we engaged the audience via Tik-Tok. Creating a filter launched across EMEA to promote the personalities and reasons you run. To compliment and drive to the test we engage the viewer by seeing Dora from Ultra Black Running go on a journey of discovery. An AV piece following her usual 5k run, but this time with a variety of surprising faces along the way.